ABOUT MCILROY AUTO GROUP
For over 9 years, McIlroy Auto Group has been selling and servicing new and used vehicles within the Southern Fleurieu Peninsula. Derek and Kirsty Mcilroy first opened Mcilroy Auto Group, in December 2006, formally known as Southern Motors. Derek had previously held senior positions as National Product Strategy Manager at Mitsubishi Motors Australia and Operations Manager at General Motors, Holden Australia. In March 2012, Derek and Kirsty relocated the business to a more prominent location and reopened Mitsubishi Motors, Toyota and Hyundai on Adelaide Rd, Victor Harbor. The new dealership is now capable of delivering up to 1200 vehicles per annum.
In early 2015, the business diversified and became a partnership made up of 4 key shareholders, Derek and Kirsty Mcilroy, Wayne Oats (ex Mitsubishi Motors Australia National Manager Sales Strategy/Regional Manager SA and Vic), Danielle Wise (Ex Head of Marketing Peregrine Corporation, Digital Marketing Manager/National Corporate Fleet Account Manager at Mitsubishi Motors Australia) and Rod Cameron (Ex Mitsubishi Motors Australia, Holden, Honda, Nissan and Mcilroy Auto Group Financial Controller).
Mcilroy Auto Group prides itself on its customer values and is now one of the largest private employers within the Southern Fleurieu Peninsula. Mcilroy Auto Group now has a 28,000 customer database, holds over 60% market share within the Southern Fleurieu Peninsula and has successfully managed many large key fleet accounts in South Australia such as Treasury Wine Estates (350 car fleet in SA) Fosters and Silver Chain (RDNS) (297 car fleet in SA) to name a few.